Difficulty measuring effectiveness of phishing training campaigns
The Problem
Organizations running phishing campaigns struggle to accurately assess user vulnerability and training needs. When users report phishing attempts, it creates uncertainty about who requires further training, as many may simply report rather than engage with the content. Current solutions fail to provide actionable insights or differentiate between users who need training and those who do not, leading to ineffective security training programs.
Market Context
This pain point is increasingly relevant as organizations ramp up their cybersecurity training efforts amid rising phishing attacks. The trend towards more sophisticated phishing tactics, including the use of trusted platforms like Google Cloud and Cloudflare for malicious redirects, highlights the need for better measurement tools in phishing simulations.
Related Products
Market Trends
Sources (4)
“I generally don't know who needs training and who doesn't.”
by idrinkpastawater
“Does anyone know of a more effective way when you run a phishing campaign?”
by anuraggawande
“I’ve been analyzing a phishing campaign that abuses Google Cloud Storage (storage.googleapis.com) as a redirect layer to send victims to multiple scam pages hosted mostly on .autos domains. The phish”
by anuraggawande
“I have documented a campaign consisting of more 25 distinct phishing variants that all converge on a single Google Cloud Storage (GCS) infrastructure point. **Core Infrastructure:** 1. Primary Host:”
by anuraggawande
Keywords
Similar Pain Points
Market Opportunity
Estimated SAM
$540M-$3.4B/yr
| Segment | Users | $/mo | Annual |
|---|---|---|---|
| Small to medium-sized businesses | 3M-6M | $10-$30 | $360M-$2.2B |
| Enterprise organizations | 500K-1M | $30-$100 | $180M-$1.2B |
Based on estimates of 3-6 million small to medium-sized businesses and 500k-1M enterprise organizations, applying a conservative penetration rate of 5-10% for those needing better phishing training tools.
Comparable Products
What You Could Build
PhishTrack
Side ProjectA tool to analyze and report user engagement in phishing simulations.
With the increase in phishing attacks, organizations need precise metrics to tailor their training programs effectively.
Unlike existing solutions that focus on general training, PhishTrack provides detailed analytics on user interactions with phishing simulations, helping identify specific training needs.
PhishInsight
Full-Time BuildA platform to assess user vulnerability through interactive phishing scenarios.
As phishing tactics evolve, organizations require innovative methods to engage users and measure their responses accurately.
PhishInsight offers interactive scenarios that adapt based on user responses, providing real-time feedback and tailored training recommendations, unlike static training modules.
ReportWise
Weekend BuildA reporting tool for phishing attempts that categorizes user responses.
With the rise in phishing attempts, organizations need a streamlined way to manage and analyze user reports effectively.
ReportWise focuses on categorizing user responses to phishing attempts, providing insights into training needs, which is lacking in current reporting tools.